Although Australia regarded as having relatively established recycling services, it is also the second highest per capita producers of waste in the world. It produces over 18 million tons of waste in a year. As the news released by Planet Ark Environmental Foundation, people in Australia also started to take part in this problem.
Once a year, Planet Ark Environmental Foundation holds National Recycling Week where in one-week people in Australia recycle their waste. It is also especially applied at school and workplaces. It aims to engage students in learning about the environmental benefits of recycling, to increase the number of businesses/workplaces involved in recycling, and also promoting the re-use and recycling initiatives in the community. Overall, it aims to bring national focus in environmental benefits of recycling, including greater tonnage and less contamination, of kerbside, industrial and community recycling programs. Popular with media, Planet Ark Environmental use media to do the campaign. They embrace every sponsorship to make this happened every year and use celebrities such as Pierce Brosnan, Olivia Newton-John, Steve Irwin, Nicole Kidman, etcetera to front its campaign.
The result of this act brings Australia to a better environmental. Recycle in this country has rapidly increased and become one of countries which succeed in recycle.
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